By F. Paul Pacult
The untold tale of the world's preferable bourbon and the kin that made it #1
American nonetheless Life tells the intertwined actual tales of America's favourite whiskey and the relations dynasty that produces it to this very day. Jim Beam is the world's top-selling bourbon whiskey, with revenues of over 5 million instances in step with yr. no longer an afternoon has handed within the 207 years of Jim Beam's life while a Beam friend has now not been grasp distiller. devoted to caliber, and devoted to the relations legacy, the Beams have shepherded their really American spirit to the pinnacle in their undefined. And they've performed it in an beset through demanding situations, from executive legislation and prohibition, to altering buyer tastes, to fierce new worldwide festival. through making a model of exceptional caliber and consistency, and by way of tying the luck in their product with the great identify of the relatives, the Beams have verified an enduring legacy as possibly one of many maximum kinfolk enterprise dynasties in American background. not only an easy heritage of "America's local spirit" (so named via an act of Congress in 1964) or an easy relations historical past, American nonetheless existence is a narrative of industrial good fortune in keeping with caliber and a focus to aspect, consistent innovation, innovative branding and ads, and model to the company environment.
F. Paul Pacult (Walkill, big apple) is famous internationally as his generation's so much complete and revered authority on beverage alcohol. He has written for lots of magazines, together with Playboy, Wine and Spirits, gourmet, Whisky, Drink, Men's magazine, Cheers, state resorts, go back and forth and relaxation, Bon Appetit, Decanter, and Food and Wine. between his many accomplishments, he has hosted and coproduced syndicated talk-radio courses and served because the basic specialist on whiskey, beer, and wine for the heritage Channel documentary America beverages: historical past in a Glass.
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Additional info for American Still Life: The Jim Beam Story and the Making of the World's #1 Bourbon
Repeal Day celebrates rebellion against Prohibition, so go ahead and be a rebel with your garnishes. You can float lemon wheels and star anise in the bowl, as suggested in this recipe. Another option is to garnish each glass with a thin wheel of lemon wrapped around a maraschino cherry, speared with a toothpick to secure. In a pitcher that holds at least 13 cups, combine the hot water and sugar and stir until the sugar is dissolved. Stir in the rum, cognac, peach brandy, and lemon juice. Cover and refrigerate for at least 3 hours, until thoroughly chilled.
At this point, the cocktail can be refrigerated for up to 8 hours. To serve, scoop ice into old-fashioned glasses or tiki mugs. Shake the cocktail again, then pour it over the ice. Garnish each drink with a pineapple chunk and cherry skewered on a toothpick accompanied by a sprig of mint. Crushed ice 8 pineapple chunks, for garnish 8 maraschino cherries, for garnish 8 sprigs fresh mint, for garnish The Recipes: Tiki & Tropical Drinks 61 Zombie SERVES 8 TO 10 TOTAL VOLUME: 5 CUPS 12 ounces (11/2 cups) reposado tequila 8 ounces (1 cup) absinthe 8 ounces (1 cup) pineapple juice 4 ounces (1/2 cup) passion fruit syrup (such as Monin) 4 ounces (1/2 cup) freshly squeezed lime juice 4 ounces (1/2 cup) agave nectar Crushed ice 4 ounces (1/2 cup) 151‑proof rum (such as Lemon Hart) 8 pineapple wedges, for garnish 62 Cocktails for a Crowd This dangerous-sounding drink was made famous by Don the Beachcomber, one of the leading midtwentieth-century tiki icons, who never revealed his secret recipe.
To serve, ladle into teacups or small glasses. The Recipes: Punches 39 The Guild Meeting SERVES 8 TOTAL VOLUME: ABOUT 8 CUPS (WITHOUT ICE) 30 ounces (33/4 cups) hot water 4 black tea bags (preferably chai or spiced black tea) 1/2 cup vanilla sugar (see Note) 6 wide strips of orange peel, each about 2 inches long 10 ounces (11/4 cups) freshly squeezed orange juice 10 ounces (11/4 cups) rye whiskey (such as Rittenhouse 100 proof) 4 ounces (1/2 cup) ginger liqueur (such as Domaine de Canton) 4 ounces (1/2 cup) Drambuie 4 ounces (1/2 cup) freshly squeezed lemon juice 1 large ice block or several smaller blocks 40 Cocktails for a Crowd This punch recipe was created by Charles Joly, chief mixologist at the Drawing Room in Chicago.
American Still Life: The Jim Beam Story and the Making of the World's #1 Bourbon by F. Paul Pacult